SUZUKI SUMMER TEST RIDE ROADSHOW BACK FOR 2023
Suzuki GB will again embark on a test ride roadshow this summer, when it brings an additional fleet of demo machines to a number of dealerships nationwide.
The first of 14 events will take place on the 1-2 of April at new Suzuki dealer Mo-Tech Suzuki, based in Newcastle Upon Tyne, with a test ride fleet including the all-new V-Strom 800DE middleweight machine, powered by a new 776cc parallel twin and equipped with a quickshifter, colour TFT dash, power modes and multiple traction control modes including an off-road mode, plus switchable ABS. The list of demo machines also features the new V-Strom 1050 and V-Strom 1050DE; which also feature a quickshifter, colour TFT dash, power modes and multiple traction control modes. The V-Strom 1050DE also gets switchable ABS and an off-road traction control mode.
The summer’s list of demo machines also includes the GSX-S1000 and GSX-S950, as well as the GSX-S1000GT – the best-selling sports tourer of 2022 – the updated Katana, the Burgman 400 maxi scooter, and the iconic hyperbike, the Hayabusa.
Joining the test ride fleet from the 8th April will also be the all-new GSX-8S which features a new 776cc parallel twin and equipped with a quickshifter, colour TFT dash, power modes and multiple traction control modes.
(Note that bike availability will differ from one event to another. Customers are advised to speak to their local dealer in advance of the event to check availability and to pre-book.)
Away from the test rides, Suzuki staff will be on hand to provide information on the firm’s full range of models and current offers and incentives. Additionally, individual dealerships will also provide extra entertainment and activities on the day, such as refreshments, special guests, offers on clothing and accessories, and motorcycle health checks.
Suzuki GB’s head of motorcycle marketing, Ian Bland, said, “The test ride roadshows have become a staple part of our summer events’ calendar, and we’re looking forward to getting them underway again in 2023. Not only can potential customers try a rich variety of Suzuki machinery on the day, it is also a great opportunity for us to spend time talking with existing and potential customers to better understand their motorcycling needs and habits. We’re travelling the length and breadth of the country, and it’s set to be another busy summer of motorcycling.”
For a full list of dates, see below, or visit the event’s calendar.
- 1-2 April, Mo-Tech Suzuki, Bridge House, Elizabeth Street, Byker, Newcastle Upon Tyne, NE6 1JS, 0191 265 9793
- 8-9 April, McCrum’s Motorcycles, 48 Armagh Rd, Portadown, Craigavon BT62 3DR, 02838 868004
- 10 April, GS Motorcycles, 5 Pennybridge Industrial Estate, Ballymena BT42 3HB, 028 2563 1000
- 15 April, St Neots Motorcycles, 29-39 St. Marys Street, Eynesbury, St. Neots, Cambridgeshire, PE19 2TA, 01480 212024
- 22 April, Thunder Road Motorcycles, Tremains Road, Bridgend, Mid Glamorgan, CF31 1UA, 01656 661131
- 28-29 April, Bulldog Suzuki, 267 – 269 Reading Road, Winnersh, Wokingham, Berkshire, RG41 5AB, 01189 360725
- 13-14 May, Crescent Motorcycles, 324-326 Charminster Road, Charminster, Bournemouth, Dorset, BH8 9RT, 01202 512923
- 27 May, Groombridge Motorcycles, Mayfield Road Garage, Cross In Hand, Heathfield, East Sussex, TN21 0SP, 01435 862466
- 3 June, Two Wheel Nation, 3 Pontefract Road, Barnsley, South Yorkshire, S71 1AJ, 01226 747669
- 22 July, Bill Smith Motors, 30/36 Tarvin Road, Boughton, Chester, Cheshire, CH3 5DH, 01244 323845
- 12-13 August, Two-Wheel Centre, 1-5 Priory Works, Priory Square, Mansfield Woodhouse, Mansfield, Notts, NG19 9LN, 01623 627600
- 19 August, Powerslide Motorcycles Stoke, 962 London Road, Trent Vale, Stoke on Trent, ST4 5NQ, 01782 415298
- 3 September, Orwells Motorcycles, Copdock Bike Show, Trinity Park, Felixstowe Road, Ipswich, IP3 8UH
- 9-10 September, Fowlers Suzuki, 2-12 Bath Road, Pylle Hill, Bristol, BS4 3DR, 01179 770466
SUZUKI LIVE RETURNS FOR 2023
Suzuki Live will return for 2023, with a full weekend of activity planned at Cadwell Park on 15-16 July, including track sessions, a new adventure bike zone, trade stands and displays, plus special guests.
Spread over both Saturday and Sunday, the event will again bring together track sessions for classic and modern machines, with novice, intermediate, and experienced groups available for pre and post-2000 Suzukis. There will also be a number of classic race bike parades across the two days.
A new adventure bike zone will give V-Strom owners the chance to take their bike off-road, as well as test ride the new V-Strom 1050DE and all-new V-Strom 800DE. The zone – free to enjoy over the weekend – will include expert tuition, a skills area, and a test ride loop through woodland and undulating terrain.
Out on the roads local to Cadwell Park, visitors will be able to test ride other models in Suzuki’s on-road range, including the new GSX-8S, GSX-S1000GT, GSX-S1000, and the iconic Hayabusa.
Joining in the fun will be the likes of three-time British Superbike champion John Reynolds, former National Superstock 1000 champion Taylor Mackenzie, and former 500 Grand Prix racer and British champion Steve Parrish.
Suzuki GB’s head of motorcycle marketing, Ian Bland, said, “Last year’s Suzuki Live event took place in glorious sunshine and was a spectacular day out for us and for everyone that joined. So much so, we couldn’t wait to extend it to a full weekend of track activity, parades, displays, and entertainment., and also add a new adventure bike zone. It’s going to be a full weekend of Suzuki-themed fun, and we’re excited to join our customers on road and track this summer.”
Track day sessions for the full weekend are available for £229, with race bike parade spots costing £199, and both all include camping and evening entertainment on Saturday night, which will feature trophy presentations, lively stories from the star guests, and a live band.
Traders and clubs can also book display space.